Is Your Social Media As Marketing Strategy Really Working?
Almost every business, big or small, uses social media as a marketing strategy but does it really work? The answer is it does but only if we use it correctly in a strategic way.
Social Media could really benefit your business and help generate a lot of leads. The sad part is it doesn’t happen to everyone because using social media for promoting your business isn’t a piece of cake.
Reasons why you need to use social media as a marketing strategy:
1. Customers are actively using it. Every user on an average spends around 2 hours on social media. And almost 4 billion people are on it. So you can understand the benefit of a massive following and how it could potentially blow up your business.
2. Brand awareness. Since there’s already a lot of people on social media, putting your company over there would really make your business seen. It will increase the visibility of your company and it offers a lot of creative options to do so.
3. Affordable. It doesn’t cost a dime to create social media profiles. You can have a large and loyal following if the quality of your content is good. That’s basically promoting your business for free.
How to have a really effective social media marketing strategy?
1. Set Goals
Without setting specific goals, you’d be posting anything and everything. It can cause serious damage to your company. You want to be really specific about your goals. Your goals will determine your content strategy but start slow. Don’t have a goal of getting a 1000 followers in a day as a newbie. Be realistic. Your goals could be any of these:
- Generating leads: If your goal is to generate more leads, then focus on that. Ask yourself, do your customers know about your latest products? They wouldn’t know about them magically. You will have to make that magic happen.
- Increase engagement: The more your audience is engaged to your business, more are the chances of them translating into leads.
- Driving traffic to your site: If this is the case, then you’ll have to post snippets of what your website has to offer. Know through your engagement what kind of content your audience is interested in.
Your Goals should be SMART as in
- T-ime bound
2. Learn about your audience
Your content should be more about your audience and less about you. So create content which is relevant to your business and your viewers too.
Below are the things you want to know about your audience:
- average income
- Typical job title or industry
If most of your followers fall in the same categories, it’s a big achievement. It means that all these people are genuinely interested in your business.
Look at the social media analytics like when your followers are most active and what kind of posts they like, share and save more. This would really save your time and energy and you wouldn’t end up spamming unnecessarily.
3. Be consistent
It can’t be emphasised how important it is to stay consistent on social media. You’ll have to keep updating your followers about the latest products and happenings in your business. But don’t confuse being consistent with being spammy. Don’t bore your users with a ton of promotional posts which might end up ruining your social presence.
Choose a right time like when your audience is the most active and consistently post quality content. Consistency doesn’t always mean posting everyday, just maintain your presence. These days there are many automated apps and websites that can help you keep posting your content consistently round the clock without any hassle.
4. Engage with your audience
This one’s actually crucial. Just posting like a robot wouldn’t be helpful in growing your social media. Engage with them and make them feel heard and seen. This one’s a really important business lesson too. Every person on this earth just wants to be heard. And if you can find a way to make them feel heard and also showing how they could potentially benefit from you, consider yourself to be on the right path.
When your communication lines are always open, you will often discover problematic situations before they spiral out of control.
5. Social media audit
If you’ve been using social media for a while, it’s time to look how fruitful your efforts have been.
Ask yourself the following questions:
- What’s working, and what’s not?
- Who is engaging with your business?
- Which networks does your target audience use?
- How does your social media presence compare to the competition?
And do this for all your social media accounts so that you can post relevant content on respective handles. Each network should give you a purpose of why are you even using it in the first place. And if any network isn’t giving you that purpose, maybe it’s not worth your time.
So basically social media as a marketing strategy could turn out to be extremely useful and effective, if used correctly. What social media network do you prefer the most, tell us in the comments below!